GRAMMY GO™ partners with Coursera to educate and inspire artists on a worldwide scale

Courses will feature appearances from top artists and executives, including Victoria Monet, Janelle Monáe, and Jimmy Jam

By Marni Baker Stein, Chief Content Officer, Coursera

Today, GRAMMY GO™, a new online initiative from the Recording Academy®, is partnering with Coursera to offer music learning programs to aspiring artists around the world.  GRAMMY GO’s first Specialization, Building Your Audience for Music Professionals, is available today. This summer, GRAMMY GO will expand their catalog with a new Music Production Specialization, now available for pre-enrollment.

This partnership  is designed to harness the energy of creator-to-creator learning to grow a vibrant, diverse, and global music community. GRAMMY GO makes the wisdom and experience of GRAMMY® winners and nominees, Recording Academy members, and industry pros accessible in practical, up-to-the moment courses and content designed for creatives and industry professionals looking to build a future in music.

“Whether it be through a GRAMMY Museum^® program, GRAMMY Camp^® or GRAMMY U^®, the GRAMMY organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform GRAMMY GO in partnership with Coursera,” said Panos A. Panay, President of the Recording Academy. “A creator’s growth path is ongoing, and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys.”

GRAMMY GO content on Coursera features real-world advice from leading artists and producers. In Building Your Audience for Music Professionals, GRAMMY nominees and winners Jimmy Jam, Janelle Monáe, and Victoria Monét share advice on how to develop a strong brand presence and cultivate a devoted audience. Through case studies and hands-on activities, learners will understand how to craft a unique brand identity, connect with listeners, and effectively market themselves to stand out.

In the forthcoming Music Production Specialization, acclaimed musicians, vocalists, songwriters, producers, and audio engineers, including Harvey Mason jr., Stevie Mackey, Judith Sherman, Cirkut, and Hit-Boy, share insights from collaborating with musical legends like Elton John, JAY-Z, Jennifer Lopez, and Britney Spears. They’ll teach learners how to compose and produce chart-topping music, from covering the fundamentals of sound theory to perfecting vocals and refining tracks in hands-on projects. 

We are honored to partner with  GRAMMY GO and the Recording Academy to help empower the next generation of the music industry.

Enroll in the Building Your Audience for Music Professionals Specialization, and pre-enroll in the Music Production Specialization today.