Turning a passion for art into a profitable business

Meet Sheila, who’s learning from Long Island, New York. Sheila is a talented artist, art educator, and social media marketer. Keep reading to discover how she turned a passion for art into a viable business using social media. 

Art has always been my passion, and I knew I had to find a way to make it a career. The biggest struggle I was facing was growing my online presence to market my art. I decided to search for online resources to assist me and came across the Social Media Management course offered by Meta. Through this course, I gained a comprehensive understanding of the various terms and concepts utilized in the realm of Social Media Marketing. It has been quite an enriching experience!

I have actively implemented these newfound skills to enhance my social media presence and explore opportunities for promoting and selling my artwork online. As both an artist and a teacher, I recognize the significance of effectively marketing myself and my craft. The insights I’ve gained from my studies on Coursera have had a profound impact on both my personal and professional life.

Currently, I am completing course three in social media marketing – seeking to expand my expertise and stay up-to-date with the latest industry trends and practices. One piece of advice I would like to share with the learner community is the importance of maintaining a curious mindset and embracing continuous learning. Sometimes, we may initially perceive certain knowledge or skills as irrelevant, but every bit of new information has the potential to be useful and beneficial. Never discount the value of any piece of information, as no knowledge is truly useless.

By cultivating a lifelong learning approach, we open ourselves up to endless possibilities for growth and improvement. Whether in the context of social media marketing or any other field, acquiring new skills and expanding our knowledge base can greatly contribute to personal and professional success.